Course Description: This course is designed to provide students with the knowledge and tools necessary for creating successful brands, advertising and marketing campaigns. Through practical exercises and case studies, students will develop skills in content and brand creation and management.
Students will also gain an understanding of packaging and labeling requirements for the cannabis industry.
After completion of this course will be able to gain employment as a brand manager, marketing, and sales consultant.
Learning Objectives:
- Learn how to create and manage successful brands
- Create and manage Marketing campaigns
- Develop skills in content creation and management
- Understand regulatory requirements for cannabis packaging and labeling
Course Syllabus:
Week 1-2 Module 1: Brand Creation
- Understanding brand identity and its elements
- Understanding the target audience
- Market research
- Developing a brand strategy
- Creating a brand style guide
Week 3-4 Module 2: Product Creation
- Product design
- Product creation
- Logo creation
- Picking colors
Week 5-7 Module 3: Advertising and Marketing Strategies
- Developing advertising campaigns
- Developing marketing strategies
- Creating online marketing campaigns
- Best practices for content management
- Working with offline marketing
- Creating sales funnels
- Sales team management & working with others
Week 8 Module 4: Introduction to Branding and Marketing in the Cannabis Industry
- The importance of branding and marketing in the cannabis industry
- Understanding cannabis packaging and labeling regulations
- Developing packaging and labeling strategies
- Best practices for compliance
Week 9-10 Module 5: Put into work
- Students will start their desired brand and start marketing campaigns.
- Our staff will be there every step of the way to offer mentorship and education to assist students in their campaigns.
Week 11 Module 6: Assessment and Quizzes
- Final exam: Written exam covering all course topics
Grading:
- Weekly assignments and quizzes: 50%
- Group project: 30%
- Final exam: 20%
Course Duration:
This course can be taken online and in person. To access this course, you must enroll in our Vocational School.
Begin enrollment by creating your student profile. After profile creation, we will email our Enrollment application for you to fill out. You can also access the Enrollment Application by clicking here.
Fill out all sections of the application and email it back to us at enrollment@bloomtraininginstitute.com or bring it in person by our office to 2329 E Ashlan Ave., Fresno, CA 93726
The total charge for a period of attendance is $1,750. The estimated schedule of total charges for the entire educational program is $3,500.
Non-refundable registration fee of $250 is due at registration.
