This course covers how to start an online business, from web development, search engine optimization, ecommerce, paid advertising, social media marketing and more. Students can expect to have occupations as small business owners that own and operate their own small business. Students will learn the skills and techniques necessary to become successful small business owners, owning and operating their own small businesses.
Students will learn how to:
- On Site & Off Site Search Engine Optimization
- Google marketing
- Funnel building & Email marketing
- Product Creation
- Branding Creation
- Online Marketing Techniques
- Social media marketing
- Pay Per Click Advertising
- Affiliate marketing
- Video marketing
- Website development
Course Syllabus:
Week 1-4 Module 1: Computer & Google,
- Introduction to Online Business
- Identifying profitable online business opportunities
- Understanding the basics of web development
- Online Marketing Techniques
- Using Google services
Week 5-12 Module 2. Search Engine Optimization (SEO)
- Website development
- Understanding SEO
- On-site and off-site SEO techniques
- Reaching the #1 spot on Google
- Understanding online marketing
- Effectively using online marketing techniques
- Understanding pay-per-click advertising
- Setting up and managing PPC campaigns
- Maximizing ROI
Funnel Building & Email Marketing
- Developing sales funnels
- Using email marketing effectively
- Maximizing conversions
- Developing products
- Creating product branding
- Building a brand
Week 13-19 Module 3 Social Media Marketing
- Using social media to increase brand awareness
- Social media advertising
- Generating leads through social media
- Pay-Per-Click Advertising
- Affiliate Marketing
- Understanding affiliate marketing
- Setting up and managing affiliate programs
- Generating additional revenue through affiliate marketing
- Video Marketing
- Enhancing brand visibility through video marketing
- Developing branding and marketing strategies for online businesses
- Understanding target audience and creating effective messaging
- Maximizing ROI through effective branding and marketing
- Students will receive follow-up mentorship to help them apply what they have learned and refine their skills for success in their chosen career path.
Class meets twice a week for 3 hours per session.
Assessment:
- Quizzes and exams to test understanding of course material
- Projects and case studies to apply knowledge to real-world scenarios
- Final project to demonstrate mastery of course
Grading:
- Quizzes and exams: 30%
- Projects and case studies: 40%
- Final project: 30%
Course Duration:
- 25 weeks
- 270 hours in total
This course can be taken online and in person. To access this course, you must enroll in our Vocational School.
Begin enrollment by creating your student profile. After profile creation, we will email our Enrollment application for you to fill out. You can also access the Enrollment Application by clicking here.
Fill out all sections of the application and email it back to us at enrollment@bloomtraininginstitute.com or bring it in person by our office to 2329 E Ashlan Ave., Fresno, CA 93726
The total charge for a period of attendance is $2,000. The estimated schedule of total charges for the entire educational program is $4,000.
Non-refundable registration fee of $250 is due at registration.
