Lesson Objectives

by | Jul 18, 2025 | 0 comments

Back to: Online Business Course

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Course Description

This comprehensive course is designed to equip aspiring entrepreneurs and professionals with the essential skills to start, manage, and grow a successful online business. Students will explore core components such as web development, on-site and off-site search engine optimization (SEO), ecommerce setup, funnel building, email marketing, and paid advertising strategies including pay-per-click (PPC) and affiliate marketing. Additional modules cover social media marketing, product creation and branding, video marketing, and in-person sales techniques.

Graduates will be prepared to launch their own small businesses from home or secure employment in digital marketing, ecommerce, and brand management roles. Career pathways include occupations such as Small Business Owner, Digital Marketing Specialist, E-commerce Manager, SEO Specialist, Affiliate Marketer, and Social Media Manager. The course emphasizes practical application, ensuring students gain marketable, real-world skills that are highly valued across today’s digital economy.

Additionally, students will receive mentorship after the course, which will help them to refine their skills and knowledge and achieve success as general or store managers in any retail establishment. After completing the course, students will be ready to start careers as website developers and online marketing strategists and experts.

 

Part 2: Course Objectives 

  • On Site & Off Site Search Engine Optimization
  • Google marketing
  • Funnel building & Email marketing
  • Product Creation
  • Branding Creation
  • Online Marketing Techniques
  • Social media marketing
  • Pay Per Click Advertising
  • Affiliate marketing
  • Video marketing
  • Website development
  • Using Artificial Intelligence

You will meet the objectives listed above through a combination of the following activities in this course. Students are expected to meet the learning objectives for the course through examination, participation and projects. 

Course Goals:

  • Understand how to start and run a successful online business
  • Build a strong brand and online presence
  • Gain knowledge of online marketing techniques and offline sales